PROOF OF WORK

Receipts, Not Renderings
Impact, measured in returns.





3x

Overnight Revenue
Rebuilt the brand from the inside out.


$700M

  Exit
Positioned for acquisition.

2x

Conversion
Repackaged the message, rebuilt the landing.

5x

ROAS in 4 Weeks
Retooled campaign language.

39%

Completion Lift
Redesigned the UX flow.

THE COMPANY KEPT

Trusted by founders. 
Followed by culture.





BRANDS

Universal Pictures
Miramax
Interscope
Trimark Pictures
ABC
Fox
Tulsi Gabbard
Hoorsenbuhs
American Express
British Airways
Compaq
Aletha Health
Dell
Athletic Nicotine
IBM
IKEA
Kodak
L’Oréal
MasterCard
Christine Annie
Mercedes-Benz
Dita Eyewear
Motorola
Nike
Coca-Cola
Boeing
Sony
Cushman & Wakefield
Sprint
Airwalk
Visa
Gucci
Von Dutch
Joe’s Jeans
XM/Sirius
CELEBRITIES

Mark Wahlberg
Reese Witherspoon
Michael Douglas
Tom Ford
Sean Penn
Jack Nicholson
John Travolta
Harry Belafonte
Balthazar Getty
Eric Dane
Joaquin Phoenix
Jason Bateman
Theresa Russell
Jaclyn Smith
Brad Dourif
Stanley Tucci
David Duchovny
Kathy Baker
Lauren Holly
Adam Arkin
Phillip Michael Hall
Brian Keith
Daniel Riordan
Margot Kidder


PHOTOGRAPHERS

Terry Richardson
Michael Muller
Patrick Hoelck
Brian Bowen Smith
Estevan Oriol
Dean Semler
Robert Elswit
Harris Savides
Jeff Cronenweth
Vilmos Zsigmond

DIRECTORS

Sean Penn
Desmond Nakano
Armand Mastroianni
Ken Russell
James Foley
David Fincher
Steven Bochco
David E. Kelley
David Frankel
Don Reo
Terry Hughes
Nancy Meyers
CREATIVE LINEAGE

Ned Smyth
Keith Haring
Shepard Fairey

One filled a loft with stories and sculpture.

One handed me a paintbrush at twelve.

One said yes to the Getty.
Built the brand. Let others take the credit.





Jason Kristofer is a creative director and brand strategist known for shaping brands that move markets quietly but decisively.

Every brand I build starts with a pen, a table, and a decision to do it differently.


With a career spanning two decades, he has co-founded companies, led multi-million dollar launches, and advised on brand strategy for globally recognized names. He does it without ever stepping into the spotlight.

He was raised in Brooklyn, surrounded by artists who treated creativity as daily ritual. His uncle, sculptor Ned Smyth, showed him, just by living, that creativity could be a path, not just a pastime. He apprenticed under Keith Haring, helping paint a three-story Statue of Liberty banner and spending time in Haring’s SoHo loft, where process mattered more than polish. That’s where he learned how to make work that lives longer than the moment.

His work spans industries. Fashion, film, wellness, tech. Clients range from cultural icons to high-growth startups. He doesn’t just make things look better. He builds the story, the system, and the signal behind the brand.

He’s spoken at OFFF in Sydney and hosted creative sessions at the Getty. He brought together artists like Shepard Fairey and Michael Muller. The work is rarely loud, but the invitations tend to come from people who are paying attention.

Today, Jason works directly with founders and executive teams who understand that branding isn’t decoration.

It’s infrastructure.





Jason Kristofer builds brands that sell, scale, and stay standing.



Corporates call when the story breaks. Messaging, identity, system, packaging. Whatever’s in the way.


If the product’s good and the market still doesn’t care, this is where it starts. 




© 2025 Jason Kristofer | Built By Default