Built something better. Still losing to someone louder. The product’s fine. The brand’s off. That’s what’s costing you.


3x overnight revenue$700M Exit 15x return on rebrand





20/25

BRANDS

Universal Pictures
PolyGram Filmed Entertainment
Miramax
Savoy Pictures
Trimark Pictures
CBS
ABC
Fox
Tulsi Gabbard
Hoorsenbuhs
American Express
British Airways
Compaq
Dell
Heineken
Athletic Nicotine
IBM
IKEA
Kodak
L’Oréal
MasterCard
Mercedes-Benz
Dita Eyewear
Motorola
Nike
Pepsi
Reuters
Sainsbury’s
Sony
Sprint
Texaco
Toyota
Visa
Gucci
Von Dutch
Joe’s Jeans
XM/Sirius

DIRECTORS

Sean Penn
Desmond Nakano
Armand Mastroianni
Ken Russell
James Foley
David Fincher
Steven Bochco
David E. Kelley
David Frankel
Don Reo
Terry Hughes
Nancy Meyers

CELEBRITIES

Mark Wahlberg
Reese Witherspoon
Michael Douglas
Tom Ford
Sean Penn
Jack Nicholson
John Travolta
Harry Belafonte
Balthazar Getty
Eric Dane
Joaquin Phoenix
Jason Bateman
Theresa Russell
Jaclyn Smith
Brad Dourif
Stanley Tucci
David Duchovny
Kathy Baker
Lauren Holly
Adam Arkin
Phillip Michael Hall
Brian Keith
Daniel Riordan
Margot Kidder


PHOTOGRAPHERS

Terry Richardson
Michael Muller
Patrick Hoelck
Brian Bowen Smith
Estevan Oriol
Dean Semler
Robert Elswit
Harris Savides
Jeff Cronenweth
Vilmos Zsigmond
Receipts, Not Renderings


Rebuilt the brand. 3x overnight revenue.

Reskinned DTC. 40% lower CAC.

Realigned voice. 3-month inventory sellout.
Positioned for acquisition. $700M exit.Repackaged messaging. Doubled landing page conversion.
Retooled campaign language. 5x ROAS in 4 weeks.Redesigned UX flow. 39% lift in completion rate.



Creative Direction  
Jason Kristofer

Words, Weapons, Warnings  
Jason Kristofer

Distribution (Unofficial)  
People Who Knew What They Were Holding
Limited release.  
Deliberate signal.

Circulation: 1 PDF  
Impact: Ongoing

Not for resale  
Already paid for itself



Jason Kristofer builds brands that sell, scale, and stay standing.


Corporates call when the story breaks. Messaging, identity, system, packaging. Whatever’s in the way.


If the product’s good and the market still doesn’t care, this is where it starts. 



© 2025 Jason Kristofer | Built By Default